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Eight Reasons You Should Get A Website

1. Your competitors are probably already on the Web

- attracting the people who could be your customers! What frustration, because you know that your products and services are superior to those of your competitors!

 

2. Your customers and potential customers are already searching the Web

- for the very services you offer. Even as you read this there will be someone on the Web looking for a business like yours.

More and more people are using the Internet to purchase products and as a means of gathering initial information about products and services. The attraction to this medium is that the customer is relaxed because he can read and research the information at his own pace and without any "hovering salesmen". It is quite feasible that the surfer will visit a number of sites before he decides on his final choice of product. You need to be certain that you are one of the sites that he has visited if you are to stand a chance of gaining his business. If you have no web site, you have no chance.

 

3. Your web site will promote your business 24 hours a day, 7 days a week.

Even when you're sleeping your web site can be working for you.

But so is Yellow Pages ® - so why have a web site too? Yellow Pages ® is generally only available on a local basis; not to mention the fact that unless you can afford a very large advertisement the information you can present is very limited.

Your web site can be viewed 24 hours a day, seven days a week, 52 weeks a year. If you are selling your products internationally then this is a major advantage as visitors in America and England can, for example, view your wares while you are asleep! An email enquiry will be waiting for you when you get up in the morning!

 

4. Your customers can buy your products and pay for them while sitting at their computers.

It is estimated that it costs 8 times more to sell a product from a shop than from the Internet.

Selling online has to be one of the most cost efficient means of doing business. Night or day, you can do business with a customer in any part of the world, and his payment is made directly into your bank account -without you even knowing! All you need to do is to print off and process the orders. Of course if you have a product that can be sent via the Internet (such as software, documents, written material) you don't even need to do this.

 

5. Your web site gives you a much bigger advert for less money.

You can have pages and pages of information about your company and your products or services - in much more detail than you'd ever be able to pay for in more traditional media.

You can put an enormous amount of information onto your web site for only a few hundred pounds. Superb value for money.

 

6. You can change the information on your website whenever you want.

You must have been in a situation where your prices have changed or your products have changed, so your catalogue/price list/product literature/marketing literature becomes out of date. Not only is all your existing literature now worthless, but you also need to make a substantial investment in order to produce new updated material.

With a web site, these problems are minimal. I have a client whose web site can be updated with new prices and information in as little as 45 minutes. The cost to him is 45 minutes of my time - negligible compared to the cost of redesigning, reprinting and redistributing sales literature.

 

7. Your website can reach potential customers locally, nationally or worldwide - at no extra cost to you.

In fact you can adapt your website to the needs of your business.

There is absolutely no doubt that the Internet is the answer to the small businessman's prayer. For the first time you have at your disposal the whole world market for whatever product or service you happen to provide. In fact the more niche your product, the more successful you will be with your Internet business.

You can take your products to totally new markets. You may have been restricted to selling your products to customers who passed by your shop in your local high street. Or perhaps you may have been able to expand beyond that limited marketplace by doing targeted (and expensive) advertising in specific magazines. However, for the first time you'll be able to take your product across the world.

 

8. Your website can save you a lot of money.

  • Lower printing costs because you need much less printed letters and brochures.
  • Lower postage costs for the same reason -email becomes a major (and much cheaper) distribution method.
  • Lower advertising costs because your web site lasts longer and produces greater results than adverts.
  • Lower wage costs because your web site can be like an extra person with the automated processes it can carry out.

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